LIC is Moving!
10-14-2008, 02:56 PM
#212
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Noah , as far as branding is concerned, whatever you choose I think the "LIC motorsports" should be the quickest read since the letters are your logo. In other words as soon as you see your building the first/most immediate thing that should catch my eye is "LIC motorsports", everything else is a supplement to your "brand/identity" (ie. subaru specialists). And nothing else around it should even compete with it. Colors/sizes/boldness all effect this hierarchy.
Then you should have Hatteroo wear some LIC signage in the shape of an arrow at the corner of the street, and have him dance around so that you can expand your marketing! I keed, I keed! Rick you know I love you bro!
Then you should have Hatteroo wear some LIC signage in the shape of an arrow at the corner of the street, and have him dance around so that you can expand your marketing! I keed, I keed! Rick you know I love you bro!
10-14-2008, 03:09 PM
#214
Noah , as far as branding is concerned, whatever you choose I think the "LIC motorsports" should be the quickest read since the letters are your logo. In other words as soon as you see your building the first/most immediate thing that should catch my eye is "LIC motorsports", everything else is a supplement to your "brand/identity" (ie. subaru specialists). And nothing else around it should even compete with it. Colors/sizes/boldness all effect this hierarchy.
Also consider 'long term', in the design world very few things stand the test of time. The 'hot' gimmicky look of today will be looked at with awkward eyes in just a few short years. Sticking with 'keep it simple', classic look will almost always be the best bet...unless you want to rebrand yourself every few years. This philosophy includes typographic and graphic elements.
Oh, and I thought we were limited to an aluminum sign? I need a ruling here.
10-14-2008, 03:18 PM
#216
Hmm, so when potential customers see "LIC motorsports" they will think "motorsports? what the heck do those guys do? I'm not going racing". Whereas "Subaru Service" immediately tells everyone that sees it that they work on Subarus and not just ones that are souped up.
10-14-2008, 03:32 PM
#217
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Hmm, so when potential customers see "LIC motorsports" they will think "motorsports? what the heck do those guys do? I'm not going racing". Whereas "Subaru Service" immediately tells everyone that sees it that they work on Subarus and not just ones that are souped up.
10-14-2008, 03:42 PM
#218
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i hear and agree with all your guys points.
this is why i wanted to put this out there for others input
-Noah
this is why i wanted to put this out there for others input
-Noah
10-14-2008, 03:46 PM
#219
the whole point of a sign is to self promote your business.
before mcdonalds had a trillion dollars behind them.. their sign looked like this.
and I still dont understand how you read "Subaru Service" 1st when its 3rd where it should be.
before mcdonalds had a trillion dollars behind them.. their sign looked like this.
and I still dont understand how you read "Subaru Service" 1st when its 3rd where it should be.
10-14-2008, 04:10 PM
#220
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Customer.
10-14-2008, 04:13 PM
#221
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Nice find on the McDee's old logo, but there are still far mode logos/brand identities that don't explicitly point out there service/products. Apple, HP, GAP, Shell, Mitsubishi, Sony, Google, Denny's, DHL, Firestone I mean . . I can go on and on! Yet all these companys have no problem promoting the things they do/sell!
10-14-2008, 04:26 PM
#222
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yet another day of dissapointments...lots of finger pointing and contractors being dic*heads and to top it all off the lift guys didnt show up (they are now coming tomorrow)...excuses excuses is all I hear and yet somehow they are my fault. Ahh it is what it is. FTW
but alarm system is in and outdoor painting was started (and suspect to say the least)
-Noah
but alarm system is in and outdoor painting was started (and suspect to say the least)
-Noah
10-14-2008, 07:15 PM
#225
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ps -NO I cannot be there all day long day in day out cleaning the signage area so that is not an option