Corporate Bullying At It's Finest: Monster Energy vs. Rock Art Brewery

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Old 10-14-2009 | 05:45 PM
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Corporate Bullying At It's Finest: Monster Energy vs. Rock Art Brewery



http://www.youtube.com/watch?v=kbG_woqXTeg

I simply have no words for this other than how messed up this is. A small, but growing, business in Vermont is getting bullied over the name "Monster" and this guy's product is a 10th anniversary beer called "Vermonster". There's a dispute over copyright infringement. I normally don't post or spam links like this to get the word out about something, but there's enough in this story that bugs the hell out of me about this situation.
Old 10-14-2009 | 05:55 PM
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Lame. Boo.
Old 10-14-2009 | 08:04 PM
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Great vid man, thanks for posting! LOL @ "1 Billion dollars!" @ 4:35

Sadly though, this is just the product of Reaganomics.
Old 10-15-2009 | 02:24 AM
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More proof that nothing good has ever come from energy drinks.
You want energy? Pop some Ripped Fuel.

Old 10-15-2009 | 09:48 AM
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Ha haa nice! I dig Adam Carolla, funny guy.
To the OP thanks for sharing. I hope this guy wins this case and still has a buisness left after. I'll drink a Monster every now and then but not after this.
Old 10-15-2009 | 09:58 AM
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Originally Posted by mattej
I'll drink a Monster every now and then but not after this.
Anything made by Hansen Beverage Co. is off my list.
Old 10-15-2009 | 11:04 AM
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Ripped fuel has sucked ever since they banned E. sinica. or Ma huang or "Ephedra" in 2000.
Old 10-15-2009 | 11:13 AM
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Originally Posted by matthepcat
Ripped fuel has sucked ever since they banned E. sinica. or Ma huang or "Ephedra" in 2000.
Yeah for sure. The "original" Ripped Fuel with Ephedra was awesome. It worked immediately too after you popped a few of them.
Old 10-15-2009 | 11:17 AM
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I used to drink monster a lot. I like their sponsorship of motorsports, I like the way the drink tastes, but I hate corporate bullying.

I will now switch back exclusively to coffee
Old 10-15-2009 | 11:24 AM
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I also sent an email to corporate to let them know I will be boycotting and recommending that everyone I know do the same.
Old 10-15-2009 | 11:31 AM
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Ya'll know Ken Block is sponsored by Monster right...?
Old 10-15-2009 | 11:37 AM
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Originally Posted by R-Dub
Ya'll know Ken Block is sponsored by Monster right...?
that does not make them any less of a ****ty company. At least they have some resemblance to the trademark name since they are both drinks..

but when Monster Cable sued anything with the name "monster".. that was a bit crazy.
Old 10-15-2009 | 11:43 AM
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I'd like to hear more about big companies steam rolling over the little guy's rights so I can add em to my sh it list of establishments/companies I'll no longer patronize.

Last edited by mattej; 10-15-2009 at 11:47 AM.
Old 10-15-2009 | 11:47 AM
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Originally Posted by Mr. Xevious
that does not make them any less of a ****ty company.
Oh no, not saying that - what I am saying is shouldn't we as Subaru enthusiasts stand up against a **** company sponsoring one of our top drivers?
Old 10-15-2009 | 12:12 PM
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Originally Posted by Mr. Xevious
that does not make them any less of a ****ty company. At least they have some resemblance to the trademark name since they are both drinks..

but when Monster Cable sued anything with the name "monster".. that was a bit crazy.
Well the standard for trademark liability is "likelihood of confusion," which usually involves application of a multi-factored test, i.e. the similarity of goods/services, similarity of the names, similarity of the market/venue where such goods are sold/services are offered, etc.

Basically, you have to ask whether "relevant consumers" would be confused as to source, affiliation, or sponsorship between the two brands/products/services. If one "Monster" makes a/v cables, and the other "Monster" makes energy drinks, IMO, you'd have to be a moron to confuse the two.

On the other hand, "Vermonster" beer and "Monster Energy Drinks" are both beverages, so it comes closer, but seriously, c'mon. Besides, doesn't Ben & Jerry's have some giant ice cream sundae thing called the Vermonster? I don't see them getting crap for it....
________
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Last edited by kyoung05; 03-30-2011 at 11:41 AM.


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